Inviting AI into Beauty Experiences
We recently partnered with Charlotte Tilbury to create an interactive brand experience that combines AI-powered foundation matching and live photo capture into a seamless activation.
Guests used a custom touchscreen booth to answer questions about both their skin tone and undertone. The system then used AI to analyse their portrait and instantly recommend their ideal shade of Airbrush Flawless Foundation. Their personalised shade number, such as 5N, appeared directly on their printed photo layout, ready to share with the Charlotte Tilbury team for a complimentary sample.
The result was a thoughtful mix of smart technology and refined design that encouraged guest engagement and authentic product discovery.
A Custom Experience for Any Beauty Brand
This activation concept can be adapted for any cosmetics or skincare brand. The same AI shade-matching technology and custom software can be tailored to different product lines, brand aesthetics, and guest journeys to create personalised and memorable experiences.
Everything from the survey flow to the layout design and printed output can be customised, allowing each brand to tell its story in a way that feels true to its identity while keeping the experience simple and enjoyable for guests.
Technology That Feels Human
Finding the right foundation shade can often be subjective, and expert advice will always play an important role. By combining that expertise with interactive AI technology, brands can create meaningful moments that help guests discover products that genuinely suit them.
Each activation is developed from the ground up to meet the brand’s needs. There are no templates, only purpose-built technology designed to enhance the experience and bring beauty innovation to life.
For more on how our AI-powered Retro Booth can help at your next event, please feel free to get in touch.
