YouTube 360° Mini Gig at Soho House Festival 2017
Set within the stunning grounds of English Heritage site Marble Hill House in Richmond, Soho House’s annual music and food extravaganza, House Festival is a feast for all your senses. Official festival sponsor YouTube prides itself on bringing people together to create, discover and share content and that ethos is part of the fabric that makes House Festival an unforgettable event. We collaborated with experiential marketing agency Slice to create a unique 360° experience for YouTube in an intimate woodland area of the festival.
The YouTube mini gig activation included seamless 360° high resolution videos uploaded in real time to a dedicated YouTube channel and subsequently shared with participants.
The 360° activation for YouTube was designed to offer visitors an opportunity to have their moment on stage by dancing and sing along to their favourite artist performing at House Festival. The tracklist included classics from Craig David, Erasure and emerging artists Rag’n’Bone Man and Dua Lipa. The entire experience is brought together through an enticing set design, branded graphic overlays, video effects and a photo opportunity designed to capture the surroundings of the festival.
The result was captivating content that visitors could share instantly from YouTube to their social media channels. YouTube’s 360 mini gig experience at House Festival follows a list of big brands including Estee Lauder, Brit Awards, BAFTAs and MTV that have created their own unique activations with our 360° video booth.
Check out some of our favourites…
As well as a stellar line up of some of the biggest names in pop music and a feast of sumptuous food and cocktail vendors, the biggest brands in the world including Facebook, Google and Samsung create immersive activations for their VIP guests to enjoy throughout the day. We supplied Samsung and hospitality company Ennismore with interactive Social Media Photo Pods. An open style photo pod is the perfect addition to a festival tent, they offer minimal footprint and they encourage visitors to engage with the brand.
House Festival support War Child and with the help of the brands and festival revellers attending Soho House’s annual event they continue to life-changing support to the most vulnerable children whose families communities and schools have been torn apart by war. Support from House Festival enables WarChild reach thousands more children who are currently caught up in some of the world more dangerous conflicts such as Iraq, Syria, and the long standing violence in the Democratic Republic of Congo. Find out more about the War Child partnership with House Festival here.
