Lucky shoppers at Mall of the Emirates stepped into style and self-expression as Boothclub’s customised photo booth added a playful, shareable twist to SKIMS’ highly anticipated regional debut
The latest addition to the UAE’s already bustling fashion scene, the launch of SKIMS at Mall of the Emirates marked a major moment for fashionistas across the country. Drawing crowds of people eager to experience the brand in person for the very first time in the Middle East, the launch event was filled with excitement from start to finish. To elevate the experience even further, Boothclub was on hand with a fully customised photo booth experience that transformed the store opening into something far more immersive, interactive, and memorable.
Read on to see how Boothclub never does things in half measures, ensuring your launch event is the talk of the town for weeks to come.
The Story of SKIMS
Founded as a solutions-driven brand, SKIMS has quickly become a global name in underwear, loungewear, and shapewear, known for its inclusive approach and focus on creating products for every body. Championing innovation, the brand continues to redefine comfort and fit, offering everything from sculpting shapewear to ultra-soft essentials designed to move with you.
Until now, customers in the UAE could only shop SKIMS through online platforms and third-party retailers such as Ounass. The opening of its first physical store in Dubai changed that entirely, giving shoppers the opportunity to see, touch, and try on the brand’s signature collections up close, including its sought-after bodysuits, loungewear, and everyday essentials. The store itself reflects SKIMS’ minimalist, modern aesthetic, creating a clean and elevated retail environment that mirrors the brand’s identity.
The Boothclub Effect
To complement this sleek setting, Boothclub designed a bespoke photo booth experience that blended seamlessly into the store’s aesthetic while adding an unexpected layer of fun. Fully customised for the activation, the photo booth featured branded backdrops that echoed SKIMS’ signature neutral tones and refined style, ensuring every photo felt aligned with the brand.
Open to all visitors, the photo booth quickly became a focal point within the store, allowing guests the opportunity to step in, strike a pose, and capture the moment. This, in turn, created shareable experiences that encouraged people to engage more deeply with the space. The interactive element brought even more energy into the store, turning a retail visit into something more dynamic, social, and memorable.
A Pedigree in Captivating Moments
At Boothclub, creating these moments is what we do best. Every activation is designed to go beyond the expected, bringing together creativity, technology, and a deep understanding of the audience to deliver experiences that people genuinely enjoy. It’s this approach that allows Boothclub to consistently turn brand events into standout moments that guests remember long after they leave.
As Dubai continues to host world-class launches and activations, Boothclub remains right at the heart of the action. Keep an eye out, and I’m sure you’ll spot our booths popping up across the city, each one tailored to its environment and designed to bring people together through fun, engaging experiences.
The SKIMS store launch at Mall of the Emirates was a perfect example of how the right interactive element can elevate an event, and Boothclub was delighted to help transform a major retail milestone into a moment worth capturing, sharing, and remembering.
To find out more about the exciting innovations in photo booth technology, check out the Boothclub blog page.
For updates on our latest events and to enjoy your own photo booth in Dubai, contact us and let’s get the party started.
