Turn old fashioned fun into unforgettable brand moments with arcade games, claw machines, and photo booths that keep guests playing, sharing, and smiling long after your event ends
No matter how old someone gets, their eyes nearly always light up like a child’s the moment they spot a free claw machine or a memory inducing arcade game. Nostalgia takes over before logic has a chance to catch up and their feet are already moving in the direction of this quirky little gimmick.
That’s exactly why Boothclub has expanded beyond photo booths to offer a collection of interactive entertainment designed to stop people in their tracks. Our claw machines and arcade games can be branded to your liking and are an ideal way to capture attention the moment guests walk past, while our custom photo booths give them another reason to stay, engage, and leave with a personalised keepsake. It’s a combination that transforms a simple brand activation into an experience people genuinely want to be part of.
Captivate the Crowd
There’s something delightfully special about the simple claw machine. Some people think there’s a strategy, others say it takes great skill, while the rest of us rely on blind hope. However you view them, they were usually captivating enough to keep our noses pressed up against the glass right until we ran out of coins, or our parents dragged us away.
The tantalising thrill of gripping onto a stuffed toy and seeing it lift up, the fear of wondering if it’ll slip out at the last second, and the sheer joy of watching that sought after prize drop into the opening takes us right back to the golden days of our youth.
Arcade machines bring about that same level of excitement, with the psychology behind why they work so well at events in Dubai coming down to anticipation. Arcade machines tap into a reward loop since players can never be sure whether this attempt will be the winning one. That suspense keeps people coming back again and again and the best part is, win or lose, the joy of the moment translates into a positive association with your unique brand.
These boxes of endless fun from the ‘80s and ‘90s never fussed about upgrades or reinventions because they never needed them. The formula worked from day one, so why fix what isn’t broken? The fact that they have remained unchanged is the reason these games still unlock that sense of wonder in us today.
Nothing draws a crowd like the chance to win a prize, and even better if you relive your childhood while doing it. Booking a claw machine or some retro arcade games encourages people to stop, play, and interact with the brand. The moments spent waiting for a turn or celebrating a win create the perfect opening for the team to step in and strike up a conversation, without the engagement feeling forced or unwelcome.
Capture the Moment
Unlike a static display that passersby glance at and forget, arcade games and claw machines in Dubai generate a queue and turn bystanders into active brand participants. When the queue starts to build, it’s important to keep visitors entertained through other means, so they remain at the activation rather than wander off. Pairing the arcade games or claw machine with a photo booth is one of the easiest ways to retain visitors, giving them another fun activity to do while they wait and sending them home with a branded photo that lasts far longer than the memory alone.
Renting a photo booth in Dubai is one of the few brand activation tactics that keeps working even after the event ends. Photo strips shared online become small pieces of free advertising, carrying your brand to an audience beyond those who attended the activation, event, or celebration in person. Claw machines and arcade games draw in the crowd, but the photo booth extends the reach past the physical footfall.
Engagement in Action
For the launch of its Pocket Pal lip tint and glaze, Benefit Cosmetics brought in a Boothclub Pac Man machine, a claw machine, and a photo booth, all personalised and bespoke-coded to match the branding and objectives of the event. The gamification kept energy high from start to finish, with every guest walking away with a photo strip and a free product, made all the sweeter by the satisfaction of having won it rather than simply receiving it. Nobody left empty handed, but more importantly, nobody left without a smile on their face and a story to share.
Interactive entertainment is great at sparking conversations, creating memorable moments, and encouraging guests to engage with your brand in a way that feels truly authentic. When people leave smiling, sharing photos, and talking about their experience, your activation has a much longer and lasting impact, and that’s what Boothclub is all about.
Reignite the thrill of a childhood at your next event with our arcade games for hire and photo booths for hire, turning the ordinary into the extraordinary.
To find out more about the exciting innovations in photo booth technology, check out the Boothclub blog page.
For updates on our latest events and to enjoy your own photo booth in Dubai, contact us and let’s get the party started.
