H&M celebrated the launch of their Innovation Circular Design Story Collection in London.
Models attended the event wearing clothes from the collection. The colour and vibrance of clothes encaptured the joyous theme of the campaign and lived up to the message of ‘just before the party starts.
The launch event flaunted all the glitz and glamour with a disco ball theme. We provided our silver foil photo room on the night to seamlessly match the disco ball theme. Guests could have their studio-style photos taken on a disco ball-themed chair by one of our photographers and become immersed in the exuberant patterns that the silver foil emits. After guests had their photos taken, they could print and share their images using our interactive sharing station. All images on the night had custom H&M Innovation Circular Design Story branding. We’ve included examples of our setup below.
