To celebrate the release of the Lazy Oaf X Crocs footwear collection, the two brands hosted multiple events at 180 Strand in London. We were there to capture the action with two eye-catching photo experiences.
To celebrate the release of the Lazy Oaf X Crocs footwear collection, the two brands hosted multiple events at 180 Strand in London. We were there to capture the action with two eye-catching photo experiences.
Lazy Oaf is renowned for creating out-there, youthful apparel. They’ve teamed up with Crocs to make three unique designs in an iconic style.
On night one of the Lazy Oaf X Crocs events, we created a bespoke photo experience where guests could take multiple photos against our silver shimmer backdrop and create their own Lazy Oaf X Crocs flipbook.
Next was the Crocs X Lazy Oaf official launch party. The theme had an intergalactic vibe, with our photographer and printing station situated by a slime-green pool on what looked like a baron alien planet. We took studio-quality images of people posing with the range of clogs and immediately sent these images to our branded sharing station for guests to interact, share and print.
Over the two nights, these photo experiences enhanced the brand awareness of the Crocs X Lazy Oaf campaign. Guests attending shared their images and videos of the flipbook instantly with the designated event hashtag and, in turn, created memories that are synonymous with both brands.
